Content Creation Story Telling Copywriting
Copywriting is as important as your visual identity, don’t over look it.
If you don’t say the right thing about your business, who will?
Many businesses don’t give that much time and attention to copywriting, not considered how important the written word is as a part of their brands. Copywriting is as important as your logo, your images and everything else that goes into making a successful brand, so we urge you to consider using a specialist for the types of copywriting that you need. If you didn’t know that there were different types of copywriting then let’s shine some light on this. You may require a copywriting services for:
Each of these requires different copywriting skills, an understanding of your target audience to understand the tone-of-voice required, level of complexity and if your copy is going to feature online, especially in e-commerce, an understanding of SEO.
Perhaps you need to produce content for your brochure, website, or social media business accounts, but don’t have the expertise to do this yourself, then a specialist copywriter could help. If you are presenting yourself online and taking the search engines seriously you’ll definitely want to work with a copywriter that understands the copywriting skills involved in SEO. SEO copywriting, isn’t the repeat of words paragraph after paragraph as many believe, it needs to be carefully crafted to include keywords in a natural way, an understanding of the importance of headings and sub-headings, paragraph length, punctuation, tone-of-voice and much more.
If you aren’t comfortable with someone copywriting for you, then consider our copywriting services as a fine tuning for your end use – you’ve written your own copy and just need someone who can see the finer details, that others miss to edit, and proofread for you while adding the SEO sparkle that you may have missed.
It’s not just online though. After spending time designing a beautiful brochure, it won’t create the impact you need, if it is littered with punctuation and spelling errors, poor grammar, weak headings and an inconsistent brand tone-of-voice.
Talk to us about your next project
We’re based in Letchworth Garden City in Hertfordshire and are happy to visit you to discuss your requirements if you are based locally to us.
If further afield, that’s not a problem. We can arrange a phone or online call to see if we can help you. This enables us to gather enough information from you to give an initial quote. If you are happy with our quote and would like to engage us to work with you, then we can arrange to meet if necessary and discuss further.